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How to provide information about the use of personal data

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Inform consumers in easy-to-understand language about what you do with their personal data. Do not make the information too long or complicated. Make sure that the information is easy to find for …

About the guidelines on the protection of the online consumer

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Why these guidelines? Online businesses are getting better and better at nudging consumers in their decision-making processes and purchasing processes. Persuading consumers is allowed, but there are boundaries. These boundaries follow from consumer protection law but are sometimes difficult for businesses to apply to real-world situations. In that …

Rules regarding in-game purchases

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When offering items in the in-game store, you can use in-game currency so long as the price of the item that is offered is also displayed in a real currency. Read more about the rules regarding in-game currency …

Rules about online advertising

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Make sure that the target audience of the ads understand that they are watching advertising. Be sure to adjust your messages when targeting special target audiences such as children. …

Rules on personalized online offers

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Tell consumers how personalization takes place, for example by explaining on the basis of what information about consumers you personalize prices. …

Rules if you promote the use of your online service

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When designing your online environment, keep the interests of consumers in mind. In that context, use tools to manage their time on your service better. Think of warnings in case of extended sessions or of not using certain functionalities or switching them off by default, for example functionalities such as infinite scrolling or playing the next …

Rules regarding online default settings

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Check whether your online environment complies with the principle of fairness-by-design. This means that, when designing an online environment, you make sure that people are able to make choices in a fair …

Rules regarding the ranking of search results

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Test whether consumers immediately recognize the difference between natural and paid results. …

Rules for cancelling contracts online

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Check whether consumers are easily able to find the instructions on how to cancel. …

Preventing misleading practices in unconscious clicking behavior

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Test whether your online choice process is clear to consumers. Do they understand what choices they make, and what the consequences are of those choices? …
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